Goodbye, Steve Jobs. We are going to miss you. We are going to miss the standard of business perfection you created – it was so much a part of your genius.
When I heard the news that Steve Jobs passed away, I was overcome by a wave of sadness. I was sad for his family, friends, and colleagues – and I was sad for all of us in the business community. You see Steve Jobs was a perfectionist who set a standard of doing business that made Apple a formidable competitor in the technology world. Consumers sit on the edge of their seats waiting for the next Apple creation, knowing that it will have an immediate and positive impact on their lives. Everything from the design, packaging, easy operation, and marketing of their products demonstrates the love of perfection that Jobs had for his work.
THE RUSH TO MARKET
Today it seems we are all in a rush to get our products and services out to the marketplace. Most people believe that if we don’t get our product “out there” first, we’ll be trumped by the competition. In some cases this may be true, but the challenge today is how to get the product or service launched with as few problems, errors, mistakes, and issues as possible. Consider these situations:
- When was the last time you read a book without finding a typographical error?
- When was the last time you called a Customer Service Help Line and had your problem resolved on the spot without having to be transferred a dozen times?
- When was the last time you brought home your order of take-out food and had everything you ordered included?
These are just some of the situations I’ve encountered recently and my guess is that you all could help me add to this list.
QUALITY CONTROL ISN’T A DEPARTMENT HERE ANYMORE
We are all in a hurry to rush to market or move on to the next challenge, but is this the way we should be working? Are we doing damage to our brand if we’re putting things out there that are loaded with mistakes? You bet we are! You might get someone to buy from you once, but I doubt they’ll be back to buy from you again. Steve Jobs knew this and that’s why he demanded perfection in all aspects of the Apple operation. Just go into an Apple store. You’ll find it packed with consumers regardless of the time of day. Most are anxiously awaiting the next perfect product to arrive on the shelves. We’re going to miss you Steve, but thank you for leaving us with the legacy of perfection. Your unstoppability made a dent in our universe!
To your unstoppable success!!
Angela Megasko, President
Market Viewpoint, LLC
Glenmoore, PA 19343