Companies can often increase their profitability with consistent and quality audits of their business, products and employee performance. However, such quality assurance typically requires a rather hefty cost to the company. While many large companies can afford the required expense of having a traditional auditor come in to investigate and evaluate their business – for those small and medium businesses (or large ones trying to cut back) hiring a mystery shopping firm can be a fantastic and affordable solution.
When a company hires a mystery shopping firm, not only will they receive a comprehensive report on how their business, employees and products impact their customers, they are also able to identify certain weaknesses and with this can implement appropriate measures to help improve the quality of service for their customers.
Because the mystery shopper plays the part of an every-day shopper (albeit a super-observant one) they make their observations from the perspective of the consumer. The mystery shopper is also to report their insights and suggestions without any kind of corporate bias, since it is their sole purpose to help the business become better.
Once the shopper makes a full report, they turn their report back over to the firm who hired them, who then passes it on to the client with additional suggestions and/or strategies. With this report in hand, the client-company will be able to talk to their employees concerning any poor performance issues as well as opportunities to enhance product offers that do not pass proper quality standards.