Mystery Shopping and Gaining Insight into Your Customers

Ever wonder how you can make future transactions for your customers even better? Do you want to know what will cause your customers to enjoy the experience of your store? Well, if you do, it’s time to research what’s on your customer’s wish list, so you can understand what you need to do to satisfy their needs.

Figuring out what’s on their customers’ minds is an age-old dilemma for companies. Some try to encourage feedback from their customers via suggestion forms, but that is not always an effective practice because customers often shy away from doing so. Some customers may find it embarrassing to impart their negative comments, and the company either misses out on learning of areas in which they can improve, or they may receive skewed results based on the information they receive from a minority of their customer base.

Considering those results, avoid demanding feedback from your customers altogether and do the work yourself.  This is easier than you would think if you engage a mystery shopping service. A mystery shopper will behave as any regular customer, paying attention to customer service and purchasing products associated with product offers.  Afterward, they will send you a report that will include things such as the weakest points of the store, what needs to be improved, what needs to be eliminated, and where the store excels.

With a mystery shopper playing the role of your customer, he or she will be able to provide you with valuable insights into your business.  You will receive objective feedback about what you’re doing well and what you could do to enhance your customer experience.  Mystery shoppers are not ashamed to report their findings because that’s what they’re there to do.

By receiving honest answers, your company will gain an edge among other competitors because you will know what the demand truly is, and you will have insight that can guide you in creating a more fine-tuned product.  It can be a wonderful holiday season not only for your customers, but for your company as well.

Angela Megasko

President and CEO
Market Viewpoint, LLC
995 Fairview Road, Suite 202
Glenmoore, PA 19343
610.942.7030 ph


About Market Viewpoint

Market Viewpoint offers comprehensive mystery shopping services, complete customer service audits, employee and customer surveys, customer focused marketing strategies, and customer service training to help you improve your customer service and outshine your competition.
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