Why Is Mystery Shopping a Practical Option for Small Businesses?

When it comes to small businesses, customers tend to expect a more personalized experience, so it is important to provide quality customer service. However, given the limited resources a small business has, hiring a full time quality assurance team is not feasible. Business owners must rely on themselves or their supervisors to make sure that employees are providing customers with excellent service.

Despite the fact that small businesses have limited resources, they can still obtain a reliable evaluation on their employees and the flow of their business by using a mystery shopper. With the discreet observations of a secret shopper, they can provide business owners with accurate and insightful information on how their employees deal with their customers. Secret shoppers can also collect detailed information that will help business owners evaluate their existing workforce and initiate measures to make improvements.

Why is hiring a mystery shopper a practical option?

Basically, hiring a secret shopper is less costly than other quality control options. Mystery shoppers work on a freelance basis and only receive payment when there is work to be done. In other words, they are not full-time employees, so you can avoid the costs of paying the fixed monthly salary and employee benefits that you would if you had to hire a quality assurance team.

Hiring a secret shopper can also help you obtain more comprehensive and accurate information about your employees because they are observed in their natural state. Given that mystery shoppers act as aregular customer, they can easily obtain information on how your employees deal with your customers because the employees don’t realize they are being watched.  So, the way they handle things with your mystery shopper is the way they deal with employees, and you don’t have to worry that they are simply putting on their best behavior for an examination team.

Small businesses can benefit from hiring a mystery shopper to work on a particular task and only pay on that certain project. They receive efficient results because secret shoppers offer their best in every project that they accept because their payment depends on it, and they have a vested interest in providing you with the more comprehensive information possible.

Check out the video – and keep an eye out next month for another, brought to you by Market Viewpoint and Angela Megasko!





About Market Viewpoint

Market Viewpoint offers comprehensive mystery shopping services, complete customer service audits, employee and customer surveys, customer focused marketing strategies, and customer service training to help you improve your customer service and outshine your competition.
This entry was posted in Business Tip, Market Viewpoint, Mystery Shopping, Secret Shopping and tagged , , , , , , , , , . Bookmark the permalink.

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