Social Media: An Effective Tool for Mystery Shoppers

Social media has come a long way in terms of how it has become integrated into our lives.  We use social media each day to post updates about ourselves and to be updated on what is going on with our friends. As members of society, we also use social media to post commentaries on certain things, including our experiences in stores.

Social media has indeed become a part of our lives, even when it comes to customer service. We utilize social media to file complaints or to give commendations on positive experiences in a store. At the same time, we expect a response to what we have posted, especially from the business involved.

Unfortunately, some businesses have overlooked the value of using social media in terms of customer service, and as a result, they have begun gaining a negative reputation from their clients. If they simply knew how to deal with their clients via social media, however, they could establish a good business relationship with them even in the midst of complaints.

Mystery shoppers these days are now utilizing the capabilities of social media to evaluate customer service. Mystery shoppers can do social media posts when secretly shopping with a company to evaluate their customer service and see if they deliver good service online. It is thus important for shoppers to establish good viewpoints as a customer online and to prepare themselves for what they need to do to obtain necessary information to complete their assignments.

Angela Megasko

President and CEO
Market Viewpoint, LLC
995 Fairview Road, Suite 202
Glenmoore, PA 19343
610.942.7030 ph

About Market Viewpoint

Market Viewpoint offers comprehensive mystery shopping services, complete customer service audits, employee and customer surveys, customer focused marketing strategies, and customer service training to help you improve your customer service and outshine your competition.
This entry was posted in Business Tip, Market Viewpoint, Mystery Shopping, Secret Shopping and tagged , , , , , , , . Bookmark the permalink.

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