Why Mystery Shopping During the Holidays Is Helpful

Why Mystery Shopping During the Holidays is HelpfulWe all know the scene inside a busy store during the holidays or on special occasions. The number of shoppers is multiplied many times over, and employees are running around to fulfill the needs of their customers. You can literally feel the rush, and people can become so exhausted that they become more demanding.

While staff may be under a lot of pressure, it should not be an excuse for you to not secret shop their store. In fact, special occasions and holidays are ideal moments to observe employees because it helps to determine what they are doing right and where they need to make improvements. You can gather more insight into how staff work while under pressure and how they respond to customers even when they are feeling overwhelmed.

Many people who come to an establishment during the holidays or special occasions are first-time customers. And, just as with any ordinary day, these customers are going to be left with an impression in their mind about the establishment and the staff based on how they are treated. If they are not given good service despite the holiday rush, they may not be inclined to come back.

Businesses want to have a clear view of how their employees are representing their company to mass audiences.  If there are flaws, gaining insight into them will help them solve them so that they are not repeated in the future and they can fully capitalize on the increased businesses that comes through their doors.

Angela Megasko Market ViewPointAngela Megasko

President and CEO
Market Viewpoint, LLC
995 Fairview Road, Suite 202
Glenmoore, PA 19343
610.942.7030 ph
angela@marketviewpoint.com
www.MarketViewpoint.com
www.AngelaMegasko.com

Advertisements

About Market Viewpoint

Market Viewpoint offers comprehensive mystery shopping services, complete customer service audits, employee and customer surveys, customer focused marketing strategies, and customer service training to help you improve your customer service and outshine your competition.
This entry was posted in Market Viewpoint, Mystery Shopping, Secret Shopping and tagged , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s