Why Copying & Pasting Doesn’t Work

Why Copying & Pasting Doesn't WorkFrom time to time, you may be working on several similar mystery shopping assignments. Perhaps several phone calls to different locations of the same daycare, multiple bank shops for the same financial organization, or two or three apartment shops located near one another.

Several portions of each call or visit are pretty much identical except for the person you interacted with. You type the first report and realize you can save a few moments by copying and pasting the same comments into the next report form.


As tempting as it is (and believe us, we write a LOT of stuff – we know how copying and pasting is very convenient), it is in your best interest to treat each assignment as it truly is: its own separate experience to report on.

How do we know you’ve copied and pasted?

  • You leave in the name of a contact from the first experience.
  • Our editors are assigned to review reports on the same account and have read what you wrote, repeatedly.
  • Clients have told us that are unsure if you’ve actually performed the different shops because they sound so much alike. They question the validity of your experience.

No matter how similar the overall experiences may be, your interaction with each individual reflects their personality and their personal responses to you. So even if you were told the same exact thing, you can always describe how enthusiastic or thoroughly one individual responded, versus the low-key, matter-of-fact way another may have delivered the information.

By including such descriptions, you create a picture of the differences and nuances between the various locations of an establishment. By writing about each visit or call as opposed to copying and pasting, your report is viewed as legitimate and your integrity is trustworthy.

This translates into more shops being assigned to you when available!

Do you have particular resources or tips you use when trying to write more creatively? We’d love to hear about them. Leave us a comment below.


About Market Viewpoint

Market Viewpoint offers comprehensive mystery shopping services, complete customer service audits, employee and customer surveys, customer focused marketing strategies, and customer service training to help you improve your customer service and outshine your competition.
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