Brown Bear is lucky because he gets to supplement his response with a picture. I can actually see the Yellow Duck. I don’t have to imagine what it looks like.
Mystery shoppers are not quite as fortunate (in most cases, with video and digital image shops being the exception). You have to create that picture in the client’s mind.
And while you may think there are “too many” questions to answer on a report form, when you read through the evaluation, you will understand how most questions work together as bits and pieces of the whole picture. The client needs you to see everything that is going on in order to best understand your experience.
For a manager to “see” your experience, we need you to make sure you have made all of the observations required on an assignment. Temperature, lighting, how many people were in line, how many staff members were working – all of these work together to recreate your experience in the manager’s mind.
How do you remember all of the things you need to observe during a shop? Leave your tips in the comment box below.