Shopper, Shopper, What Do You See?

Yellow Duckling CropThere is a popular children’s book titled, “Brown Bear, Brown Bear, What Do You See?” used to teach young children colors and animals. Brown Bear sees Yellow Duck, Blue Horse, Green Frog and others.

Brown Bear is lucky because he gets to supplement his response with a picture. I can actually see the Yellow Duck. I don’t have to imagine what it looks like.

Mystery shoppers are not quite as fortunate (in most cases, with video and digital image shops being the exception). You have to create that picture in the client’s mind.

And while you may think there are “too many” questions to answer on a report form, when you read through the evaluation, you will understand how most questions work together as bits and pieces of the whole picture. The client needs you to see everything that is going on in order to best understand your experience.

For a manager to “see” your experience, we need you to make sure you have made all of the observations required on an assignment. Temperature, lighting, how many people were in line, how many staff members were working – all of these work together to recreate your experience in the manager’s mind.

How do you remember all of the things you need to observe during a shop? Leave your tips in the comment box below.


About Market Viewpoint

Market Viewpoint offers comprehensive mystery shopping services, complete customer service audits, employee and customer surveys, customer focused marketing strategies, and customer service training to help you improve your customer service and outshine your competition.
This entry was posted in Market Viewpoint, Mystery Shopping, Observation Tips and tagged , , , , , , , , , , , , . Bookmark the permalink.

3 Responses to Shopper, Shopper, What Do You See?

  1. Sharla Matlock says:

    I read the instructions twice. First when I print them and then again right before the shop. I try and picture what I am supposed to be doing then fill out the questionnaire right after the shop while everything is fresh in my mind.

  2. Pingback: Enough Already! Stop Writing! | Market Viewpoint

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