Understanding why a particular industry chooses to mystery shop, and how they use the results, is information rarely shared with mystery shoppers…until now. Join us each month for our Industry Insider post.
Early Childhood Education Centers
When we think of daycare and preschool, we typically think of a warm, nurturing environment in which to entrust our children. We don’t think of them as businesses in need of mystery shopping. Yet this industry is, in fact, comprised of huge corporate entities, franchised schools and smaller family-owned centers, possibly with several locations.
Millions of dollars are spent each year on branding and advertising for schools with several or even hundreds of locations, and it is important to them to make sure the corporate image is consistent throughout all of their centers. Having a third party enter assures off-site management that security measures are in place, that staffing is up to state regulations, and that the environment is clean and safe. In addition, this business is highly-competitive. It is imperative for senior management to understand that their school directors are asking for the sale, communicating with prospects, and generally extending a positive image to the community that each school serves.
Choosing an early childhood location is a very personal, subjective decision for parents. Certain state standards must be met by all who provide this service, but in the end, it comes down to who a family is most comfortable entrusting with the care of their child.
Mystery shoppers report on how schools meets certain standardized expectations in terms of safety, cleanliness and program design, and also on the individual approach of the staff at each school.
As a mystery shopper, your observations and feedback are so important in this industry to ensure that the youngest of our population are well cared for while apart from their families. And most of the time, these shops are a lot of fun!
Share your mystery shopping experiences of early childhood education centers.