We always recommend that, after you perform a mystery shop and return to your car, drive away from the establishment you shopped and stop elsewhere to make notes on the instructions or secret shopping report form you have printed out. Especially make sure you write the names and descriptions of the people with whom you interacted.
There are ways to train your mind to observe during a shop, which will spark your memory later when you are filling out the mystery shop report forms.
- Quit multitasking. When you are conducting a mystery shop, stay focused on the purpose of the shop. Don’t think about how you would like to purchase that cute sweater or discounted yard equipment you see while talking to the sales rep.
- Visualize. Before starting your shop, read through the report form and visualize what needs to be done when you are in the store, restaurant, bank, etc. Then, when recalling your interaction when writing your report, your visualization will help you to remember the details of the interaction.
- Use mnemonic techniques to remember details. Make up rhymes or songs about the things you have observed, or acronyms to help you recall the details when you are writing your report. It may sound silly – but give it a try!
Create a routine or pattern of remembering that you can use on all of your shops. Practice makes perfect, and it will help in other areas of your life as well!