As we begin a new year and reenergize our mystery shopping efforts, it is also a good time to look at some of our reporting habits. Many of us fall into routine, especially if we do the same types of shops multiple times. Make your reports more interesting and, in turn, your job more creative with some of the following tips.
- Mystery shopping is an evaluation of the service you receive at the time of your visit to ANY establishment. You are the “fly on the wall” for management, and they are looking to “see” what is happening during your visit.
- Use objectivity, not your emotions, when reporting on what you experienced. Your comments should reflect what happened during your interaction, not how you reacted to the situation.
- Be factual but creative in your writing. Many times we see the same exact comments over and over again from the same shoppers. We know that every experience is NOT the same, and we ask that you use resources available for language development to make your reports interesting to read.
- Observe, observe, observe. That is your job. The more detail and facts you can report, the better management is able to train and coach their staff on developing better customer service skills.
As resolutions and goals are made for 2016, look for ways to improve your reporting. This could result in more work and mystery shops for you in the new year!
Let us know your goals for your mystery shopping business in 2016. Share with us in the comment section below.