How long have you been mystery shopping? A month, a year, a decade, maybe two decades?
The banking and retail industry started mystery shopping in the 1940’s as a way of checking on the integrity of their employees. Initially Private Investigators posed as prospects, but as the industry evolved, corporations realized that this same process could be used for checking on customer satisfaction and client experiences.
This step away from monitoring bad employees allowed for less of a need for a PI and more of a need for a typical customer to report on their interaction with company representatives.
With the introduction of the internet in the 1980’s, market research firms adopted mystery shopping as another avenue of examining any particular industry’s customer experience.
This worldwide, $1.5 billion dollar industry exploded as scheduling shoppers and the reporting processes became easier with advanced technology. Mystery shopping as a form of market research continues to grow today.
Mystery shoppers are the connection between consumers and big business. A secret shopper’s job is as important as any of the research conducted for marketing and expansion purposes in the corporate sector.
Unfortunately, however, there is the downside to the ‘secret’ shopping world. And that is the infiltration of scammers. These unscrupulous people not only take advantage of unsuspecting individuals by sending them checks to cash or not paying them for work they performed, they also ruin the reputation of honest, professional mystery shopping organizations.
This is where we ask for your help. The mystery shopping industry needs you. Over 8 million shops are performed each year. Dependable, trustworthy shoppers are needed – but the scammers have scared away a lot of people.
Share what you do with friends, relatives and people you meet. (Not necessarily while conducting a mystery shop!) Your agreement with the mystery shopping provider’s you shop with states that you should not reveal the names of the companies you shop. We are not asking you to disclose that information.
However, in general terms you can relate your positive mystery shopping experiences, types of shops you do, and, in round numbers, how much you earn with others. You can tell them what you do with your shopping money – perhaps save for vacation or holiday gifts. Or maybe stretch your food budget to include a good cut of meat or a lobster.
Whatever you like best about this industry, share it!
If you can, please share this blog post through email or social media. Let people know that mystery shopping is a fun, honorable way to make extra cash. Not only are you helping your bottom line and continuing to keep yourself busy with mystery shopping assignments, you are assisting in raising the level of customer experiences for every customer in hundreds of industries – retail, banking, housing, preschools, restaurants, auto dealerships, health care and more!
We thank you for your assistance! Let us know below what you LOVE about mystery shopping.