Choose Wisely!

computer smartphone handsChoosing, by definition, is to select from a number of possibilities.

A quick internet search reveals most sources agree that the average American makes about 35,000 choices each day.

There are 1,440 minutes in a day. Simple math calculation – 35,000 divided by 1,440 equals 24 decisions each minute – and that is only if you are awake all 24 hours!

That’s a LOT of choosing! (One number reveals 226.7 of those are for food alone!)

In your mystery shopping business, if you choose to open an email from a scheduler, then choose to apply for the assignment, and are assigned the shop, you then have to choose your date to perform the shop, route to get there and back, and time when you will read the instructions and perform the shop.

Your decision to choose to open the email started a series of activities and choices that also have to work with other decisions you’ve made about your life and daily routine, aside from being a mystery shopper.

Subconsciously, though, the choice to open the initial email was made because you have chosen to make a commitment to building a mystery shopping business, make extra money or just mystery shop as a hobby.

Mystery Shopping Options

Aside from choosing which assignments to take, there are other decisions to be made in your mystery shopping business. For instance:

  • Which Mystery Shopping Providers (MSP’s) to work with
  • The right tools to use (apps, record-keeping methods or software, etc.)
  • Education: Increasing your knowledge and skills with books and conferences

When you are looking to grow your business or increase your income, making the right choices about who to work for, tools to use, books to read and conferences to attend, ask yourself the following two questions:

  1. Is it the right resource for YOU?

MSP’s: Check first to be sure they have shops in your area and the type of shops that you will enjoy doing. There is no need to waste time filling out profiles if you won’t get work from that company. (However, do an annual check back – clients do change!)

Tools: Does it match your technological ability?

Books and conferences: What is the focus of the book or conference? Will it provide you with information you need to help you grow?

  1. Will it add Value to your Mystery Shopping Business?

MSP’s: Some people prefer to work for many companies. Others find 5 to 8 companies that work well for them and the area in which they shop. Don’t overfill your inbox with emails you will never look at. Stay focused and work for the companies that will help you achieve your goals.

Tools: Will use of an app to keep track of mileage and expense be easier for you to use than a spreadsheet? Will the use of a recorder make you more comfortable or more self-conscious? Any tool you choose has to add value, not take away.

Books and conferences: Choose books that expand your knowledge of not only mystery shopping, but also about running your own home-based business, customer service experiences, and even the industries in which you shop.

For conferences, attend those that will also expand your knowledge, your abilities such as training for video shopping, develop your accreditations and help you to build relationships with MSP owners, schedulers, editors and other mystery shoppers.

Making the decision to become a mystery shopper is a great decision. Wisely choosing the right companies to partner with, tools to make running your business easier and continuing education to stay on top of industry trends and increase your skill level will enhance your business – and ultimately your bank account!

Choose wisely!

Tell us the value you have found by reading books or attending conferences! Encourage others to do the same!


About Market Viewpoint

Market Viewpoint offers comprehensive mystery shopping services, complete customer service audits, employee and customer surveys, customer focused marketing strategies, and customer service training to help you improve your customer service and outshine your competition.
This entry was posted in Business Tip, Mystery Shopping, Secret Shopping, Small Business Tips and tagged , , , , , . Bookmark the permalink.

3 Responses to Choose Wisely!

  1. Pingback: Be A Resource, Not a Tattletale | Market Viewpoint

  2. Just as I always try to buy something I’ve never tried before whenever I go to Trader Joe’s, I often try to add to my mystery shopping portfolio by choosing a new kind of mystery shop when I can. After having done a few shops with a particular MSC with which I have had nothing but positive experiences I accepted the invitation to do a revealed audit for the first time. The shop fee was meager, but there was free gasoline involved, it was very close to home and on my way to grocery shopping (also a mystery shop) so I took it. At first I regretted it when I saw that the audit was 30 pages long. I thought that I had made a huge mistake. But because I chose it, I performed it, and was very pleasantly surprised at how easy it was. Entering the audit took twenty minutes. Because I had printed out the audit form once I will never have to do it again when I select future shops from this MSN.. They are really only looking for a couple of specific things in addition to the eight or ten photos. So now I can say that I get free groceries, free oil changes, free haircuts, free lunches and free parking in the heart of downtown Boston thanks to the choices I make as a mystery shopper. After almost twenty years of doing this I have learned to heed the advice of the 1000 year-old knight to Indiana Jones in “The Last Crusade”: Choose wisely!

    P.S. Try the Mandarin Chicken at TJ’s.

    • Doug! We appreciate you sharing your experiences. Glad that the audit worked out for you. But we suspect from the tone of your comment, that if it didn’t you would have chalked it up to experience and move on. Without trying, we’ll never know what tastes good, looks good on us or works for us. So glad you have learned how to Choose Wisely!

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