The Wizard of Oz Effect of Mystery Shopping

dorothy-ozEach week, since early September, we’ve shared with you the basics of mystery shopping.

The intention was for us to plant the seed or reinforce your reason for creating a mystery shopping business that works for you!

We wanted you to understand why your business will succeed when you know your purpose, have a plan, set boundaries and are accountable for your work.

And then, for the days you are questioning what you are doing, we offered tips on how to stay motivated to move beyond the overwhelm and distraction that might cross your path.

We hope that somehow, some way, we have made the decision to pursue mystery shopping as an entrepreneurial, home-based business opportunity easier for you!

Peeking Behind the Curtain

There is no way to explain how important mystery shopping is to the clients we serve. Your observations provide them the ‘yellow brick road’ in their quest to have their company known as the Emerald City of whatever business they run.

Retail, restaurants, call centers, hotels, property management, early childhood education centers, banks, web-based companies – ANY company that serves the public needs YOU!

Mystery shoppers satisfy curiosity and provide knowledge of real customer experiences. Your reports allow company owners and managers to know what is happening in the heart of their business.

There is no other way that management of these organizations can truly know what happens during an interaction between a real customer and their staff.

Cameras and recordings capture parts and pieces, but you, the mystery shoppers of the world, pose the real life situations. Your observations provide the real give and take during a customer transaction, the tone and demeanor of the company representative and your reaction to this individual.

You are allowing management to be like Dorothy and peek behind to curtain to see the Great Oz of customer service.

Some days, you might want to click your heels and just go home, but trust that there is great value in the work that you do and the service you provide to the customer service industry.

What value has mystery shopping brought to your life or business? Share in the comment section below!

If you liked this article and want more information to help you become a better mystery shopper join the Market Viewpoint community by clicking here.

Click here if you want to join Market Viewpoint’s team of mystery shoppers.


About Market Viewpoint

Market Viewpoint offers comprehensive mystery shopping services, complete customer service audits, employee and customer surveys, customer focused marketing strategies, and customer service training to help you improve your customer service and outshine your competition.
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